Interview with Pedro Haro: The New Face of Lahaina Tacos and Social Media

In a viral Instagram reel, Pedro Haro, donning a cowboy hat and mustache, expresses his enthusiasm for Lahaina Tacos, a restaurant in Downtown Honolulu run by a Mexican family. Haro, unable to afford a traditional influencer, decided to take on the role himself, resulting in massive popularity for his videos. His second video garnered 406,000 likes and significant attention from local media, including a feature on NBC News’ today.com.

Haro purchased Lahaina Tacos in May 2023 from his brother Armando, who initially started the business in January 2025. Alongside his sister Ana Lilia Haro, a seasoned cook from notable local restaurants, he has successfully elevated the restaurant’s social media following and sales. Apart from being a small business owner, Haro serves as the executive director of the American Lung Association in Hawai‘i and has a history of community service and artistic involvement.